Turning cars into stars

PROBLEM: In the competitive news landscape, it was crucial for the station be seen as highly responsive and deeply embedded in the San Diego community. The challenge was to demonstrate that being present in more locations would enhance the station's ability to cover news more effectively. SOLUTION: Turn the cars into stars. Check out the campaign below.

The campaign: I produced this dynamic campaign that transformed our news vehicles into prominent symbols of our commitment to comprehensive news coverage.

By putting these "stars" front and center, we conveyed our dedication to being everywhere our viewers needed us to be. This energetic and visually impactful campaign ran successfully for several years, solidifying the station's presence and trust in the community.

Covering Major News Across San Diego Version 3

See more of my work in action

Standing apart from rivals

Let's Connect

Dominating prime time

David's Ultimate Demo Reel

Emmy-winning spot

Rescue from the ordinary

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