I spearheaded an energetic promo campaign that put our unique brand of investigators in the spotlight.

In a crowded morning news landscape, our show needed to stand out. I crafted an Emmy-winning campaign for our morning news program that struck the perfect balance between humor and brand integrity.

PROBLEM: In the competitive news landscape, it was crucial for the station be seen as highly responsive and deeply embedded in the San Diego community. The challenge was to demonstrate that being present in more locations would enhance the station's ability to cover news more effectively. SOLUTION: Turn the cars into stars. Check out the campaign below.

This short, dramatic promo broke the mold. With an engaging hook and a compelling call to action, it reinforced trust in 10News and kept viewers connected to the stories that matter.