Rescue from the ordinary

This short, dramatic promo broke the mold. With an engaging hook and a compelling call to action, it reinforced trust in 10News and kept viewers connected to the stories that matter.

WRITING SAMPLE

Text on Screen: While you were enjoying a beautiful San Diego weekend... A dangerous rescue operation was underway at Torrey Pines...

News clip Voice Over: “A dramatic cliff rescue as the Fire Department plucked a 39-year-old paraglider off the cliffs of Torrey Pines. And airlifted him to a nearby hospital."

Text on Screen: When you want news - Turn to 10News.

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